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課程名稱 |
全球企業平台策略
Global Platform Strategy |
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開課學期 |
112-1 |
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授課對象 |
管理學院 國際企業學研究所 |
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授課教師 |
簡睿哲 |
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課號 |
IB7100 |
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課程識別碼 |
724 M9730 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期四2,3,4(9:10~12:10) |
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上課地點 |
管一403 |
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備註 |
限碩士班以上
總人數上限：50人
外系人數限制：10人 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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課程概述 |
全球化以及新冠疫情加速全球企業的商業模式創新。新興數位數位科技如AI, 區塊鏈以及數位平台也顯著改變了全球企業的商業模式。新興的的平台商業模式創造了許多新型態全球企業如Google, Facebook, Netflix, Alibaba 等。相較於傳統全球企業的策略，全球企業平台策略與商業模式仰賴雙邊以及多邊市場創新以及創造價值。
隨著全球平台商業模式的快速發展，然而，學術與實務上，關於平台商業模式的策略與創新相關議題仍有顯著的不足，如何培養平台商業模式的策略思維對於學術以及實務界顯得非常重要。
因此，本課程的目的主要是介紹全球企業平台的策略以及商業模式，探討全球企業平台的商業模式以及其國際化的機會以及挑戰。透過個案教學以及理論講述，本課程主要讓學生了解全球企業平台策略的理論以及實務思維。
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課程目標 |
COVID-19 has accelerated the need for innovation and digitalization in numerous industries as the
pandemic has revealed vulnerabilities and gaps in the business models of numerous companies. The emerging of digital technologies such as AI, block chains and digital platforms have shaped business models of global businesses including multinational enterprises and small companies. Specifically, platform business models have driven the emergence of digital multinationals such as Google, Facebook, Netflix etc. Compared to traditional business models, platform business models rely on multisided digital infrastructures to connect multiple buyers and sellers across different countries and industries.
Despite increasing growth of platform business models for international business, however, theoretically, there is a significant gaps in terms of logics and strategic thinking between traditional and platform strategies and business models. How to develop platform based strategic thinking and relate and compare it with traditional strategic thinking is critically important for academic and practitioners.
The objective of this course is to explore and introduce platform strategies and understand opportunities and challenges of business models and internationalization strategies of global platforms. Through case studies and theoretical lectures, the main objective is to help students understand related theoretical perspectives and practices of global platforms and digital multinationals.
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課程要求 |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
課堂參與 |
20% |
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2. |
課堂報告 |
20% |
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3. |
期中報告 |
30% |
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4. |
期末專案 |
30% |
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